Daniel Lloyd set for charity push with new merchandise range.
Daniel Lloyd will seek to raise vital funds for charity over the remainder of the 2022 Kwik Fit British Touring Car Championship season following the launch of his all-new DLR Shopify store.
The online store will provide fans of Huddersfield-based Daniel with the opportunity to purchase products from his recently launched range of merchandise, with adult t-shirts and caps now available for sale.
A selection of childrens t-shirts are amongst the products that will be added in the near future.
Daniel will use the new Shopify store to help raise funds for the Forget Me Not Children’s Hospice; the West Yorkshire-based hospice that he has supported for a number of years.
Having already raised £8,000 earlier this year through a donation to a special Valentines Ball auction, Daniel will now donate 20 per cent of the profits from every sale made via the Shopify store to the hospice.
The money will go towards supporting children with life-shortening conditions, as well as their families.
“The work that the Forget Me Not Hospice carries out is hugely important and I’m delighted to be able to support them further through my new Shopify store,” Daniel said.
“The charity auction earlier in the year was a massive success and with a personal aim to try and raise £10,000 this year, hopefully the Shopify store will help me to move closer to that goal.”
The launch of the new store comes as Daniel continues to work around the clock in his bid to secure additional sponsors to keep his championship challenge on track following a high-speed accident at Oulton Park.